How this works

wants to provide as much aid and assistance to webmasters as possible.  This system is designed to help webmasters get traffic to their sites in a simple, cost-effective way.  This benefits the webmasters in a couple ways:

• More traffic means potentially higher ratings on statistical sites, such as Alexa and SiteRanking
  • Higher statistical ratings mean potentially higher relevance on search engines
• More traffic means more exposures and impressions are made of your site and it's advertisements
• More traffic means better positioning at 'topsite' websites
  • TopSites are just more categorical-specific versions of a statistical ratings site
• More traffic means more potential customers coming through your website

One mistake that many Traffic Exchanges make is telling a webmaster that they will be "flooded with targeted customers, ready to buy".  That is not the primary purpose of a Traffic Exchange.

The primary purpose of a Traffic Exchange is to generate traffic to the website, period.

That being said, if your target audience is "webmasters working on promoting their websites", then you will probably reach some potential customers.  But even then, do not expect high conversion rates.  Webmaster surfers are all in the same boat: they want more traffic, for higher ratings, for better rankings, to get customers from the larger search engines.

General Concept

In a nutshell: You visit other websites through one of our viewer systems and earn 'NWT points'.  Each NWT point entitles one of your pages to be shown to someone else.  For those interested in tech-speak, we offer both Auto Surf and Manual Surfing options.

You are a webmaster, and you want web-surfers to see your website, for all the reasons listed above. NWT Websites Traffic will show your website to other users, at a cost of 1 'NWT point each time your website is shown.  So, as long as you have 'NWT points' available, your site will be shown to our other NWT Websites Traffic users.

[In train-speak: We'll let you put your station on our tracks.  Trains carrying passengers will stop at your station, as long as your station has 'tokens' to stop the train.  Passengers earn NWT points by riding the train to other Site Group.]

NWT points are gained in a couple different ways:

1. When you first join NWT Websites Traffic, you are given some NWT points
2. You can choose to 'be a passenger', and surf other sites through one of our display systems.  For every site you visit, you will earn NWT points
3. We also sell NWT points, with bulk-discounting available. i.e.: When you buy more NWT points, you pay less per NWT point.
4. You can display our referral page.  Each display to a unique user on a given day will earn some NWT points. 
5. You can also refer other members.  If someone signs up through your referral page, you get NWT points when they sign up, and a percentage of their NWT point earnings when they are a passenger.
6. If someone you referred purchases something or upgrades their membership, you get some NWT points from that, as well.
7. We also now offer a Banner Exchange: Place a line of javascript on one or more of your website's pages, and every time that page is viewed, you earn between 0.1 and 0.15 NWT points, depending on the size of banner you select.

Different earning and referral ratios are available to different 'levels' of membership.  For specifics on how many NWT points are earned in different ways at each level of membership, see our Membership Levels page in the Pricing section.

Terminology used on NWT Websites Traffic:

Yard - A website (or part of a site) that dedicated to Traffic Exchanging.  A yard contains tracks and boxcars, to carry passengers between stops, Site Groups, and other yards.

NWT Points - A unit of value.  1 NWT point allows a member to show one page they wish promoted 1 time.  NWT points may be earned through viewing, referrals, or they may be purchased.

Stops or Stations - A page on a web site.  This is what the passenger views  to earn NWT points.

Site Group - A block of related stops that can be presented in a particular order to passengers.  This allows webmasters to create longer, more attractive, or more meaningful messages to passengers.  [Does anyone remember the old 'Burma Shave' signs?]  This also has a nice side-effect, since it will look to site-statistics systems as though each user is 'clicking through' multiple pages, creating longer visit times.

Tracks - A connection between way-stations, and between separate yards.  This software provides the tracks to move passengers around the internet.

The Train - The NWT website is the train... it takes passengers on "treks" through various websites in exchange for NWT points.

Surfer - A web surfer, using our viewer to view sites like yours in exchange for NWT points (or cash).  This is also the generic term used for any membership level.

Riders - A high-volume passenger.  They get extra benefit by being a more-frequent passenger.  This bonus can add on to any membership level.

NWT Novice - A monthly membership fee allows the NWT Novice to manage lots of Stops (many pages to display), create Site Groups, and travel faster and more profitably than a NWT Starter.

NWT Skilled - A NWT Skilled monthly membership fee entitles the member to travel on faster trains, and earn more NWT points per stop.  As 'drivers of trains', NWT Skilled members have an advantage over NWT Novice members.  Again, more Stations, and faster travel.

NWT Pro - A NWT Pro monthly membership fee entitles the member to manage more stops than a NWT Skilled member.  This is also the first level where 'way-stations' may be created, to provide more persuasive advertising.

NWT Expert - An option for those in extreme need of very heavy traffic.  A monthly fee provides a station master with extreme speed, and options for 'private boxcars' (priority in main rotation within a yard).  NWT Experts have the most control within a given yard of any user outside of the Administrator, and may create up to 4 Site Groups.

NWT Turnkey - A member of NWT network.  NWT Turnkey members can run their own copy of NWT software on their own site (their own yard), bringing in members through their site, expanding the NWT Network.  To learn more about the NWT Network, we have created a section called all about the network.

We envision NWT as the 'Central Yard Controller', shuttling 'boxcars of passengers' across 'tracks' to 'way-stations' and other 'yards'  where all members can all benefit.